brand launch  • lifestyle

building an impactful brand identity and assets to launch an ambitious startup

we created a standout logo, brand collateral and a suite of imagery & video for SC Performance - bespoke, affordable content to launch the business and beyond

We're working with SC Performance to launch the business with a bang. Using their vision and ideas as a springboard, we developed a brand name and logo that represents their unique position in the market.

With one shoot under our belt and more in the pipeline, we're building a library of brand assets to demonstrate their skills.

inspired by themes of strength and speed, we developed a logo that speaks to SCP’s market niche and services.

The goal was to create a distinctive brand platform amongst a sea of indistinguishable competitors. Changing the brand name from ‘fitness’ to ‘performance’ created a laser focus on the type of training SCP offers, with the bold use of colour creating a high end feel.

All it takes is one day with a small, agile team to create the beginnings of a really hard-working image and video asset library.

To support the design assets for the brand launch, we shot bespoke branded content for SCP to showcase what they can do. All it takes is one shoot day to create a flexible library of assets to get started with.

we created a varied bank of assets from just one shoot day, giving ultimate flexibility


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