changing perceptions of greyhounds with affordable, beautiful campaign content

The Greyhound Board of Great Britain needed impactful visuals to drive a campaign to increase adoption of greyhounds.

In collaboration with SWC, we delivered authentic content across four locations in just one day. This highly efficient shoot provided a diverse range of assets, fueling their refreshed website and social channels to help reshape public perception surrounding adoption of these loveable retired racers.

Services:

photography • brand • production

In partnership with:

the finished campaign

supplying impactful content deployed across multiple channels

We supplied the Greyhound Board of Great Britain with powerful imagery and video assets that anchored their adoption campaign. In collaboration with SWC Partnership, these visuals played a key role in the campaign’s rollout, helping to increase awareness, foster connections with potential adopters, and support the brand’s ongoing mission to rehome retired greyhounds.

end-to-end content creation

maximising impact with a seamless production

Following art direction from their creative agency SWC Parternship, we managed location scouting and permitting, consultancy on wardrobe and casting, and end-to-end production logistics.

Using our in-house team we shot stills and video, completing all post-production to result in a suite of bespoke, ownable brand assets.